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Luxury Clothing Line Promotes Size Inclusivity with Kim & Keyondra Lockett

In 2019, sisters Keyondra and Kim Lockett launched Jolie Noire a size inclusive luxury clothing line (XS-6XL) that celebrates the beauty and power of black women. The idea behind the brand came from the sister’s Louisiana, French roots, and the need for more Black, female voices in the fashion and merchandise industry.

Keyondra and Kim, blood sisters, are a singer/songwriter and fashion stylist, respectively, by day and lifestyle bloggers/vloggers by night. Their mission is to empower women, specifically black women, by changing how they view themselves. They aim to be a great example of stylish Christian black women.

Jolie Noire celebrates Black diversity and inclusion while offering stylish, high fashion essential wear for both women and men. Its wearable collection includes tops, bottoms, matching sets and accessories, custom designed in-house by the duo. The premium brand offers women a chic mix-and-match wardrobe with a powerful message and purpose.

In this episode, we discuss:

•how they got started

•the mission of the business

•who they are as a brand

•what it's like to run a family business

Connect with Kim & Keyondra:

Facebook: https://www.facebook.com/JoliexNoire/

IG: @joliexnoireapparel

About the Podcast

Show artwork for Ladies Who Leverage - Kelly Charles-Collins
Ladies Who Leverage - Kelly Charles-Collins
Live Life Unapologetically AF

About your host

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Kelly Charles-Collins

Kelly is the CEO of Ladies Who Leverage, a global women’s community that empowers women to leverage their expertise, resources, and relationships to build their business, brand, and badassery. After being fired from her job as an attorney in 2019 - which to her, felt like she was given her ‘freedom’ papers, she had two choices. She could retreat to the safety of her legal career or to leap Unapologetically A.F. into her true purpose. Retreat was not an option. Kelly chose to leverage her profession to pursue her true purpose. An award-winning TEDx speaker, author, mentor, and host of the Ladies Who Leverage podcast, Kelly is on a mission to create safe spaces for women to create influence and impact, unleash their badassery and live life unapologetically AF.